Client - Keurig

Award winning strategic design

Keurig is an undisputed leader when it comes to brewing coffee at home, with over 20% of US homes owning a Keurig brewer.

Over the past decade Special Agent has supported Keurig in the creation and application of a Visual Brand Language (VBL), working together with a commitment to innovation, best in class user experience, and outstanding design.

As a result, Keurig now has an industry leading VBL that has broad appeal and great market success, receiving Red Dot, iF, and IDEA design awards in 2022. Special Agent continues to work with Keurig as a strategic partner, helping to introduce step change innovation and category leading design.