Client - Keurig
Innovating for the future
Keurig is the leading brand for in-home coffee brewers in the U.S. with a reputation for ultimate simplicity and unrivalled choice.
Coffee is personal and the drinks people want change with trends, lifestyles, and individual preferences. Special Agent partners with Keurig to consistently innovate for the future, developing products to bring new experiences, new tastes, and new benefits to a wide range of consumers.
Listening and Learning
While we build insights, concepts, and experiences, from a wide range of inspiration, we know that we always learn the most from people and their points of view. Consumers may sometimes struggle to imagine the future, but they know what they like and what they don’t. That’s why we are always sharing, listening, and learning.
Tried and Tested
Translating future opportunities into winning products involves understanding how concepts are perceived by different people with different ways of thinking. That’s why we test ideas in a range of ways – from abstract concepts to lifelike visualisations and interactive models. To build the right insights to form the foundation of truly successful innovations.
