Client - Adidas
Performance apparel
Every second counts when competing for medals and world records. Special Agent supports Adidas in the creation of world-leading performance apparel.
The TECHFIT™ PowerWEB range was developed for the London 2012 Olympics and uses highly elastic powerbands that work like a slingshot. Once stretched, the garment stores and returns energy with every movement, helping athletes perform with more accuracy and delaying fatigue.
The suits were worn by athletes competing for Team GB, Australia, Germany, France, Cuba, Belgium, Ethiopia, Trinidad and Tobago, Hungary, Greece and The Bahamas.